Thank you for visiting our custom case study/landing page for our sale at 16912 Laurel Hill Lane #111.

We listed this home at $624,900. The last comparable sale of this model was $585,000, back in 2022, and the market had only actually appreciated 2% since that point. The numbers say that we "should" have listed at $599,900, but we took into account the lack of entry-level inventory in 4S Ranch, and how desireable the area has become over the past few years.

We spent about a week getting the home ready for the market. Coordinated a few minor repairs, brought in our professional photographer for photos & and interactive 3D Tour (see below). Once we got the media back, we put together our print pieces and designed our social ads. We actually debuted a new ad campaign on this listing, which included a targeted Instagram Story specific ad, which prompted the users to "DM us the word LAUREL" for more information. That ad campaign alone got us 13 contacts, 3 of which came and toured the home.

We listed on a Wednesday, and held all of our showings for until our Open House weekend that Saturday and Sunday. Collectively, around 25 people came through across both days, resulting in 3 offers. We were able to negotiate favorable price & terns for our seller, and just closed last week at $671,100.

A Couple Of Unique Notes From This Sale:

2Bd versus 1Bd + Office - We've run into this before. We input this home in our MLS as a 1 bedroom + Den (Optional 2nd bedroom), but Zillow and Redfin actually pick that up as a 2 bedroom. So, we ended up getting a few inquiries about it who were turned off when we explained that it was, in actuality, only a 1 true bedroom.

Pullthrough Tandem Garage - This is such a cool feature, props to the developer. This unit had a 2 car garage, but with garage doors at the front AND the back of the garage. So, either car could pull in and out and not get blocked in. So, even though its considered "tandem" parking, it wasnt a deterant for the buyer.